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Forever in neon?

Forever in neon?

Will DOWNTOWN Reno's retro gems remain intact through the impending growth? We romantics sure hope so. 

PHOTO: John Molezzo

PHOTO: John Molezzo

"The old, cool Reno is slowly going to disappear," said John Molezzo. He's a photographer who still sees the romance in the oddball architecture and retro neon signage of downtown's aging motels. He chronicles it in photos and collages that are as melancholy as they are lavish.  

Last week when I read Mike Higdon's article in the RGJ, Big changes coming to Center Street, on two downtown developments about to kick off, I imagined how different downtown is likely to look in a decade or so, I wondered what Molezzo might be thinking about the impending changes. 

Here's what he said: 

Reno should work hard at keeping its vintage neon motel signs downtown. Now, I understand some of the motels are old and too costly to upgrade, but losing not only the structures, but the vintage signs is like losing a part of Reno’s self, its history, its “Biggest Little City in the World” romance with the past, it’s identity. We should balance the new Reno with the old Reno. If we fail to preserve Reno’s classic Americana, then we will undoubtedly fail to remember where this great city comes from and will also sadly lose our course for the future.


Visit Molezzo's web site for more photos of Reno. 


 



Fresh from Mex

Fresh from Mex

Why I write about art

Why I write about art